Samsung
Agency: Fly Communications
Year: 2005
Title: Art Director l Flash Developer
Digital
Following the success of the iPod, Samsung developed it's own line of portable MP3 players. I spearheaded the design and worked with developers in creating the website that promotes and markets the features and the capabilities of each of the products. The result is The Audiophiles microsite, where we paired each Samsung's MP3 player to the fictional young urban professional. We gave every individual specific characteristics ranging from name and age, likes and dislikes, all the way to the type of music they prefer. The soundtrack of the preferred music plays in the background when the user is viewing the page of the character.
