Procter & Gamble
Agency: Publicis Worldwide
Year: 2015 – 2018
Title: Art Director l Graphic Designer
Print l Digital l TV
The business objective was to make Procter & Gamble the leading oral care consumer products company via preferred brands and products that improve consumers’ oral health. I worked with a Creative Director at Publicis in coming up with the new advertising visual identity for Oral-B and Crest brands. We started by focusing on limited amount of iconic assets as foundation (maximum of 3) and build familiarity by executing with consistency across all marketing touchpoints – print, digital, and TV.
In addition to the marketing rebrand designs found here, you can view additional video work on my Behance page.
Some work on this page was created in collaboration with Kat Viola, Michael Reginelli, Jonh Yu, Julie Allard, Kyle Wilson, and Lisa Bet.